I am Piyush Kataria — 12+ years engineering organic acquisition across BFSI, FMCG, B2B SaaS, US Healthcare and UAE Real Estate. I started as a Junior Software Developer in 2013, pivoted into SEO within 12 months, and have since led teams of up to 15 FTE, owned ₹50L+ annual budgets, and reported directly into CMO and GM-Digital seats. RankNova Labs is the practice through which I bring that depth to a small, select roster of ambitious brands.
Two convictions led to RankNova Labs.
First — the AI search shift is real and undermarketed. AI Overviews, Perplexity citations, ChatGPT recommendations, Gemini answers — these channels are reshaping how buyers discover brands. I built one of India's first enterprise AEO/GEO programs at PNB MetLife and saw firsthand how few practitioners — agency or in-house — are equipped to deliver in this space.
Second — most brands deserve better than what mid-tier agencies sell them. The pattern I have watched repeatedly: senior strategists win pitches, junior teams execute, results stagnate. RankNova Labs inverts that — clients work directly with me, with no layer of dilution.
My proprietary framework — built across 5 SEO leadership roles, refined at PNB MetLife.
Promoted from SEO Manager May 2025. Owns end-to-end D2C organic. Pioneered AEO/GEO for Indian BFSI — 1,593 AI Overview placements (+896% YoY). Reports to GM Digital with CMO visibility. ₹50L+ budget ownership.
Specialist deployment leading enterprise GA4 migrations. GTM + GA4 + BigQuery cookieless attribution framework for Fortune-500-class clients.
Flagship FMCG and healthcare accounts — Dabur India, Dr Lal Path Labs, IndiaiStore. Scaled Dabur 7L → 15L sessions (+114%). 5-Star Performer 2022.
B2B SaaS / AdTech. Solo to small team. 613% organic traffic growth in 14 months. The case study that birthed the G.R.O.W.T.H Engine framework.
First freelance engagement. Architected organic growth strategy and training program for a Jaipur-based pan-India IT services firm during COVID. Advisory + enablement.
BFSI accounts — Bajaj Finserv, Fullerton India, PNB Housing Finance. 121% traffic growth. 3L+ app installs via ASO. Led 8-member team.
US Healthcare B2B. 60,000+ SEO-led leads. 109% YoY traffic growth. $21,904 PPC budget → $40,395 revenue (84% ROI). International market exposure.
First true people-management role. 10-member cross-functional team. Promoted within 18 months. Top-10 rankings on 200+ competitive keywords.
Where it all started. PHP/CSS/WordPress dev work for UAE real estate clients. Pivoted to SEO within 12 months. Promoted to In-House Trainer; built the company's SEO onboarding curriculum.
For a longer-form interactive career ledger, see the full timeline I built — available on request.
Head-of-SEO scope · Growth marketing leadership · Enterprise growth strategy · P&L ownership ₹50L–₹1Cr+ · CAC/LTV optimization · Team leadership up to 15 FTE · CMO/CXO stakeholder management · Cross-functional leadership (Product, UX, Paid, Content, Tech)
Generative Engine Optimization · Answer Engine Optimization · LLM optimization · AI Overviews & SGE · ChatGPT / Perplexity / Gemini / Claude visibility · Brand mentions in LLMs · Entity & knowledge graph strategy · E-E-A-T frameworks · Structured data at scale
Technical SEO · Core Web Vitals · JavaScript SEO · Schema · International SEO · GA4 · BigQuery · SQL · Adobe Analytics · GTM · Looker Studio · Multi-touch attribution · Marketing mix modeling · Cookieless measurement
Full-funnel CRO · A/B testing · Landing page optimization · Organic-paid channel mix · Demand generation · Content cluster strategy · Performance marketing alignment · Retention & LTV
SEMrush · Ahrefs · Screaming Frog · BrightEdge · DeepCrawl · Google Search Console · GA4 · BigQuery · Adobe Analytics · Adobe Launch · Google Tag Manager · Looker Studio · HubSpot · Google Ads · Otterly.ai · ChatGPT · Claude · Gemini · WordPress · AEM
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