# RankNova Labs

> A senior-practitioner GEO + SEO consultancy founded by Piyush Kataria, based in Gurugram, India. Twelve years engineering organic growth across BFSI, FMCG, B2B SaaS, US Healthcare, and UAE Real Estate. Pioneered AI Overviews / Answer Engine Optimization at PNB MetLife with 1,593 placements (+896% YoY) and ₹30 Crore+ attributed organic revenue.

## About the founder

Piyush Kataria is a 12+ year SEO and growth marketing leader currently serving as Senior SEO Manager at PNB MetLife India Insurance, where he leads end-to-end direct-to-consumer organic growth. Past roles include SEO Manager at Dentsu iProspect (FMCG accounts — Dabur India, Dr Lal Path Labs), Silverpush (B2B SaaS / AdTech), and SEO Team Lead at Techmagnate (BFSI portfolio — Bajaj Finserv, Fullerton India, PNB Housing Finance). Started career as a Junior Software Developer at Bespoke Digital Media in 2013, pivoted to SEO within 12 months, and has since led teams of up to 15 FTE with direct CMO and GM-Digital reporting relationships.

Awards: Above & Beyond Award (PNB MetLife 2026), Maverick Award (PNB MetLife 2024), 5-Star Performer Award (Dentsu iProspect 2022).

Education: B.Tech in Information Technology, Rajasthan Technical University (2009-2013).

## What RankNova Labs does

RankNova Labs is a small-roster, premium consultancy with a maximum of 6 active retainer clients at a time. Engagements are led personally by Piyush — there are no junior account managers.

Six service tracks:
1. **GEO + AEO Optimization** — visibility inside ChatGPT, Perplexity, Gemini, Claude, Meta AI
2. **Enterprise SEO Strategy** — technical SEO, content cluster architecture, international SEO
3. **GEO + SEO Combined** — the unified engagement (most popular)
4. **Web Development & Design** — Core Web Vitals-engineered, schema-from-day-one
5. **Performance Marketing** — Google Ads, Meta Ads, landing page CRO
6. **Hosting & Tech Stack Management** — Hostinger, Cloudways, Vercel setup and management

## Proprietary methodology

The G.R.O.W.T.H Engine framework: Gap Analysis → Revenue Mapping → Opportunity Clusters → Winning Pages → Tracking & Attribution → Hyper-Scaling.

## Pricing (transparent)

- One-time audits: ₹35,000–₹75,000 in India · $1,500–$2,500 international
- Growth Retainer (single discipline): ₹50,000/mo India · $1,500/mo international
- Full-Stack Engine (GEO + SEO + CRO): ₹85,000/mo India · $2,500/mo international
- Fractional Head of SEO: ₹1,25,000+/mo India · $4,500+/mo international

## Geographies served

- **India**: Gurugram, Delhi-NCR, Noida, Faridabad, Sohna, Bhiwadi, Alwar, Jaipur
- **International**: Dubai, UAE, United Kingdom, United States (async-first)

## Industries served

Real estate, hospitality, travel, B2B SaaS, manufacturing, healthcare (international), education, D2C ecommerce, IT services, professional services.

## Industries NOT served (conflict-of-interest policy)

Life insurance, health insurance, general insurance, mutual funds, banking, NBFCs, lending, broking, fintech-lending, wealth management, financial advisory.

## Key results

- ₹30 Crore+ attributed organic revenue at PNB MetLife (FY24–FY26)
- 1,593 AI Overview placements (+896% YoY) — pioneered AEO/GEO for Indian BFSI
- 1,33,951 qualified leads at +31% YoY; CPL reduced 38% (₹68 → ₹42)
- 613% organic traffic growth at Silverpush (45K → 321K monthly sessions in 14 months)
- +114% organic sessions for Dabur India (7L → 15L in 12 months)
- 3 Lakh+ annual app installs for Fullerton India via App Store Optimization
- 84% PPC ROI for ELI Research US healthcare ($21,904 → $40,395)

## Contact

- Email: leads@ranknovalabs.com
- WhatsApp / Phone: +91 85108 07708
- LinkedIn: linkedin.com/in/piyushkataria
- Address: Gurugram, Haryana 122103, India

## Key pages

- [Homepage](https://ranknovalabs.com/)
- [About](https://ranknovalabs.com/about.html)
- [Services](https://ranknovalabs.com/services.html)
- [Packages & Pricing](https://ranknovalabs.com/packages.html)
- [Free GEO Score Tool](https://ranknovalabs.com/geo-score.html)
- [Contact](https://ranknovalabs.com/contact.html)

## Location pages

- [Gurugram](https://ranknovalabs.com/locations/gurugram.html)
- [Delhi-NCR](https://ranknovalabs.com/locations/delhi-ncr.html)
- [Noida](https://ranknovalabs.com/locations/noida.html)
- [Faridabad](https://ranknovalabs.com/locations/faridabad.html)
- [Sohna](https://ranknovalabs.com/locations/sohna.html)
- [Bhiwadi](https://ranknovalabs.com/locations/bhiwadi.html)
- [Alwar](https://ranknovalabs.com/locations/alwar.html)
- [Jaipur](https://ranknovalabs.com/locations/jaipur.html)
- [Dubai & UAE](https://ranknovalabs.com/locations/dubai.html)