I am Piyush Kataria. Twelve years scaling organic acquisition across BFSI, FMCG, B2B SaaS, US Healthcare and UAE Real Estate — most recently as Senior SEO Manager at PNB MetLife, where I pioneered AI Overviews for Indian insurance with a 896% YoY lift. RankNova Labs is the practice through which I bring that depth to a small number of ambitious brands.
By 2027, an estimated 25% of search queries will be answered by generative engines — without a single blue link clicked. Your competitors are already showing up inside ChatGPT, Perplexity and Gemini answers. Most brands are invisible there. Most agencies don't know how to fix it.
The discipline that wins the next decade is Generative Engine Optimization — engineering your brand to be cited, mentioned and recommended inside AI-generated answers. It rewards depth, authority, schema and entity structure — exactly the work senior SEO operators have always done well.
What separates this consultancy from the field is that I have done it inside an Indian enterprise — at PNB MetLife I pioneered AI Overviews and AEO for the Indian insurance industry, delivering 1,593 AI Overview placements and a 896% YoY lift. That isn't theory. That's a measured outcome from one of the most regulated, most cautious B2C verticals in India.
The 2026 differentiator. Get your brand cited inside ChatGPT, Perplexity, Gemini and Claude answers through entity reinforcement, schema, E-E-A-T and answer-density content engineering.
From ₹50,000/mo · AED 3,500/mo
Read the engagement →The proven discipline. Technical SEO, content cluster architecture, internal linking, international SEO, attribution. Built on 12 years of enterprise-scale execution at Dabur, Bajaj Finserv, PNB MetLife.
From ₹60,000/mo · $1,500/mo
Read the engagement →The full-stack growth engagement. Both search engines and answer engines, single accountable strategist, unified reporting. The most popular package and the best value.
From ₹85,000/mo · $2,200/mo
Read the engagement →Premium websites engineered for Core Web Vitals, schema-from-day-one, and AI crawler readiness. Built on the same architectural principles I use for enterprise migrations.
From ₹65,000 · $1,800 one-time
Read the engagement →Google Ads, Meta Ads, retargeting, landing page CRO. Integrated with organic strategy so paid feeds SEO and SEO compounds paid. Single-channel agencies leave money on the table.
From ₹40,000/mo · $1,000/mo + ad spend
Read the engagement →For brands that want one consultant accountable end-to-end: managed hosting setup, CDN, performance tuning, security headers. Hostinger / Cloudways / Vercel — picked for your case.
From ₹15,000 · setup + monthly mgmt
Read the engagement →Pioneered AEO/GEO at scale through E-E-A-T frameworks, structured data, and entity reinforcement — 1,593 AI Overview placements in a category most brands thought was off-limits.
Scaled monthly sessions from 45K to 321K through topic-cluster authority strategy, schema architecture, and crawl optimization. The template that later became the G.R.O.W.T.H Engine.
Dentsu iProspect engagement. Took Dabur India organic from 7L to 15L sessions in 12 months through intent-led content and technical SEO. 5-Star Performer recognition followed.
Made organic search the highest-ROI acquisition channel in the D2C digital mix. 1,33,951 qualified leads, +31% YoY, blended CPL down 38% (₹68 → ₹42).
Drove 3 Lakh+ annual app installs for Fullerton India via App Store Optimization. Top-50 rankings across the entire Personal Loan keyword cluster. Search-led growth at full stack.
121% traffic growth across Bajaj Finserv, Fullerton India, PNB Housing Finance — the BFSI credibility that maps one-to-one onto today's premium lender engagements.
The free GEO Readiness Score diagnoses your brand across 8 dimensions — visibility in AI engines, schema, authority, content structure, Core Web Vitals, local signals, AI crawler access, and tracking maturity. Five minutes. Detailed report. No payment, no commitment.
Run the 5-minute DiagnosticLocated in Gurugram, with deep on-ground knowledge of Delhi-NCR, the Bhiwadi-Sohna-Alwar belt, and Jaipur. International engagements run async across Dubai, UK, US — built on a Dubai real-estate portfolio managed since 2013.
Premium SaaS, D2C, F&B, luxury
NCR-02Enterprise, B2B, government, ed-tech
NCR-03IT services, OTT, gaming, ed-tech
NCR-04Manufacturing, auto components, MSME
SOH-01Premium real estate & construction
RAJ-01Industrial B2B, auto, pharma, MSME
RAJ-02Tourism, hospitality, local services
RAJ-03Hotels, D2C handicrafts, SaaS
UAE-01Real estate, hospitality, halal D2C
Engineered with intention. Designed for senior leadership conversations. Three awards in three years at two of India's most respected marketing organizations. The ledger speaks for itself.Above & Beyond Award · PNB MetLife 2026 Maverick Award · PNB MetLife 2024 · 5-Star Performer · Dentsu iProspect 2022
GEO is the discipline of engineering your brand, content, and entity structure to be cited and recommended inside generative AI engines — ChatGPT, Perplexity, Gemini, Claude, Meta AI. Traditional SEO targets ranked search results. GEO targets the AI's synthesized answer.
The signals overlap with SEO (E-E-A-T, schema, authority, technical foundations) but the optimization targets differ: SEO chases keywords; GEO chases entities, answer-density, and citation-worthiness.
Three structural differences. First, this is a senior practitioner's consultancy — not a junior team supervised by a senior. You work directly with me, the same person who built the AEO program that drove 1,593 AI Overview placements at PNB MetLife.
Second, the dev background. I started as a web developer; I read code. Most senior SEO consultants cannot, which limits how deeply they can audit technical issues.
Third, agency-side and brand-side experience. I have led enterprise accounts at Dentsu iProspect and owned in-house programs at PNB MetLife, Silverpush, Capgemini. I speak both buyer languages.
Most engagements start with a 30-min discovery call, followed by an optional 7-day paid audit (₹35,000–₹75,000 depending on scope) which doubles as proof of fit. The audit fee is credited 100% toward a retainer if you sign within 30 days.
Retainers are quarterly minimum, usually 6 months. Cadence: weekly async updates via Loom, monthly KPI reviews, full Notion workspace with all deliverables, dashboards, and notes shared.
Technical SEO and GEO fixes (schema, crawler access, structured data) typically show measurable impact in 4-8 weeks. Content and authority work compounds over 90-180 days. Most retainer clients see meaningful organic and AI search lift inside the first quarter.
I do not promise rankings on specific keywords by a specific date. That is what poor agencies do. I commit to a methodology and a transparent reporting cadence, with you as the judge of progress.
I do not take engagements in life insurance, health insurance, general insurance, mutual funds, banking, NBFCs, lending, broking, fintech-lending, wealth management, or financial advisory. This is a personal conflict-of-interest policy and is non-negotiable.
Every other vertical is open — real estate, hospitality, travel, B2B SaaS, manufacturing, healthcare, education, D2C ecommerce, IT services, professional services.
Yes. Active engagements have included UAE real estate (since 2013, my first portfolio at Bespoke Digital Media) and US healthcare (ELI Research, 2018–2019). International engagements run in USD or AED, are invoiced via Wise Business, and accommodate async-first communication.
Book a no-pressure 30-minute strategy call. We will review your current organic + AI search posture and identify the three biggest unlocks for your business — useful even if we never work together.